Social media started in the early 2000s The first social networking site to hit one million monthly active users was MySpace, which reached this milestone around 2004.You could say that this is the beginning of social networks as we know them. In the interactive chart we plot monthly active users, by platform, since 2004.Here, we have compiled some of the most important “moments” in the history of social media. From the first social networking site (invented in the 1990s), to the recent changes in networks with billions of users. Strict 140-character limit on tweets differentiates Twitter from rivals, including Facebook and Tumblr.
But the importance of Twitter in the digital age was really defined by the hashtag, a symbol that has helped political organizers and ordinary citizens to mobilize, promote and raise awareness on critical (and not so critical) social issues. There is no doubt that digital culture changed in 1999 when the emoji first appeared in Japanese mobile photos, thanks to Shigetaka Kurita. Its popularity quickly? (uh, it took off). Facebook has since revealed that 126 million Americans were exposed to content from Russian agents during the elections.
In an effort to attract more users, Twitter doubled its signature character limit from 140 to 280 characters. The move was widely criticized by more than a few users (and critics hoped Trump wouldn't find out). In fact, social networks were officially born in 1997, but the roots of social networks go even further, to the early 1990s and the birth of the blogosphere. Blogs planted in people's heads the idea that you could log on to the Internet and post whatever you wanted, and get feedback on it, without having to go through a third party.
It was truly revolutionary and opened the door to the social media revolution that was about to take place. The Internet traces its roots back to the 1960s and 1970s, when several public and private organizations were working to try to find ways to get computers to communicate with each other. In a sense, this can be considered as the beginning of social media. However, it was not until the 1980s, and really the 1990s, that personal computers became more normal, which laid the groundwork for the emergence of social networks.
The technological explosion of computing after the 1940s paved the way for the world of social media that we see today. Initially humble in scale, with localized computer networks, CompuServe was born in the 1960s. Unfortunately, the timing of the social network's launch after Facebook and Twitter meant that the social network had trouble accumulating the staggering usage figures that its competitors had. This means that while social media has grown steadily over the past twenty years, there have been many ups and downs along the way.
A hybrid of Facebook and Twitter that has become one of the largest social media sites with more than 400 million active users. Another article from Sprout Social, “5 Practical Strategies for Social Branding,” provides guidelines on how social media can be used to develop a company's public voice. To that end, digital marketers engage social media “influencers” to share messages and product offers with their followers. Facebook started out as a social networking site exclusively for Harvard students, though it quickly spread to the rest of the Ivy League, as well as Stanford and MIT.
While influencers provide businesses with a built-in layer of consumer trust, social media platforms such as Facebook and LinkedIn provide in-depth analytics that allow digital marketers to target specific demographics with ads. Although it seems like a new trend, sites like Facebook are the natural result of many centuries of social media development. It currently has 1 billion active users, making it the sixth most popular social media platform in the world. However, knowing that social networks cannot exist without the Internet, some simple calculations should tell us that social networks cannot be more than 30 years old (the Internet began to become widespread in the early 1990s).
While Facebook did play an important role in making social networks popular, it wasn't the first site. In the beginning, social media existed to help end users digitally connect with like-minded friends, colleagues, family, and individuals they may never have met in person. Another growing point of emphasis for social media in the future, according to Entrepreneur, will be video content. With the advances in smartphone technology, almost all social media services now have their own mobile applications.